Case Study: How Big Box Retail Sales Practices Derailed a Quality Product

This three-part case study describes how a client’s retail customer was inadvertently derailing the client’s sales, the investigation to determine the exact factors and what was done to fix it.

Results: Not only did the client become much higher profile to the customer’s retail staff, but going that extra mile – providing meaningful sales training to that sales staff – increased sales 3X in the next quarter.

Part One
Part Two
Part Three

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